blenderwars Chapter 282 The important first step! Feeling proud and triumphant!
Chapter 282 The important first step! Feeling proud and triumphant!
Chapter 282 The important first step! Triumphant!
After Chen Jincheng finished the arrangements, he took Cai Xiaoyi and Wang Yuan into the wine factory.
The production of soda and beer can basically use the same production line, so the changes to the brewery are not major and it can go into production as quickly as possible.
"Boss, the finished product area is over there." Wang Yuan said as he led the way, and soon took Chen Jincheng to see the finished product of the Second Life Star Soda Wine.
The packaging of the finished wine was made entirely in accordance with the design drawings he had given to Transporting to Another World 37.2℃.
In another world, he himself is a veteran of nightclubs and is very familiar with the brand packaging of various types of wine.
In another world, 37.2℃ packaging is very fashionable and avant-garde, catering to the young people's pursuit of individuality and fashion.
Fashionable and colorful wine bottle packaging like this will produce more brilliant colors under the neon lights of nightclubs, which will be more popular.
"Mr. Chen, is this wine? It looks so beautiful!" Cai Xiaoyi, a divorced young woman from Marley, couldn't help but praise the finished soda wine when she saw it.
Wang Yuan also introduced at this time: "According to your request, we have now produced soda wines with various flavors such as strawberry, blueberry, lychee, herbal, coffee, etc."
"Moreover, two versions are produced, one for the outside groups, and the other for bars, KTVs, parties and other social entertainment. This version has more water added when blending, and the cost is also lower."
Chen Jincheng nodded, the version sold in nightclubs accounted for the bulk of the sales.
In another world.
The cost of a bottle of soda wine in the external market is about one yuan, and the cost of a box is about 25 yuan. The purchase price is 40 yuan per box, and the supermarket sells it for only a few dozen yuan per box.
The cost of a bottle of soda wine for nightclubs is only 0.5 cents, and a box costs 12 yuan. The purchase price is 25 yuan per box, but it is sold for more than 500 yuan in nightclubs.
Of course, this is a price from another world. Due to the entry of major liquor brands, fake liquor has become rampant, and many bars still use soda liquor that they purchase for more than ten yuan a box.
But this world is different.
When soda wine first appeared, he invested 3 million yuan. It could be produced quickly and promoted quickly through the Second Life Star to occupy the largest market.
The main thing is that he has applied for a patent. Even if those brands of wine are cracked, he will still spend time researching replacement materials.
Therefore, after this wine becomes popular, it will take at least a year for various brands to react, and then for them to crack the replacement materials and launch products, and the market will be completely controlled by him, the Second Life Xingchen.
For soda wine in the external market, he plans to raise the price to 80 yuan per box, which is the same as the purchase price of a box of 24 bottles. This price is similar to that of beer, or even lower than Heineken.
In this way, you can make a profit of 55 yuan for each box sold.
As for the version for the bar market, he also plans to raise the purchase price to 80 yuan per box, and the bar will make a profit of 68 yuan per box.
This price was definitely a very bad price in the previous life.
But there is no soda wine in this world. This is his first invention. Isn't it reasonable for him to make some money from the technical research fees?
Let's see how much the Apple phone costs. And how much is the market price? Most of it is the increase in scientific research value.
Of course, after making enough money for a year, when other brands of soda have come out, they will use the improvements in the wine making process to reduce costs and then lower the purchase price.
It would be embarrassing if there are still brands that set their prices the same as their original prices at this time.
Moreover, at that time, Second Star Soda also occupied the largest market, and it was just a matter of steady growth afterwards.
Chen Jincheng asked again: "Wang Yuan, how much alcohol production can be achieved now?"
Wang Yuan explained: "Boss, after your second installment of money and bank loan came through, I immediately continued to acquire wineries. I acquired another one in Linhai City, two in Linshi City, and I am negotiating with four more."
"Now several factories have been renovated and can start production. As for output, we can produce more than 4 boxes a day at full capacity. After we negotiate with the other four factories, we will have no problem producing more than 4 boxes. However, if we produce at full capacity, materials will be a problem."
"If the alcohol is not sold, then full production will cause a backlog and the company will soon go bankrupt."
Upon hearing this, Chen Jincheng immediately said, "Leave the sales to me. All you have to do now is to focus on production. Also, help me send a batch of wine to the Extreme Bar right away. I want to shoot an advertisement for this wine."
Funding is indeed a problem, so he has to rush to shoot the advertisement and then make a video to promote the product in order to hype up the Second Life Star Soda Wine.
If we can sell all the 4 boxes of soda wine produced every day, the minimum profit will be 220 million. If a lot of them are sold at night events, the profit will be even higher.
If the other wineries also reach an agreement and work hard to produce more than 7 boxes, the daily profit will be at least close to 400 million.
That’s 1.2 million in profit a month.
If we continue to invest this money in production and continue to acquire wineries for production, there will be no problem in multiplying the profit several times.
You have to know that in another world, it is 2024, and various soda brands are competing with each other, but Power Train still has a profit of more than billion a year.
In this world, the market belongs exclusively to Second Generation Star Soda, at least for the next year.
If things develop smoothly this year, it can bring him a huge profit.
Moreover, the market valuation of low-alcohol beverage industry, such as Bairun Holdings and Xianjin Health Company, has increased by 30 times.
For example, Bairun shares, with a profit of 7 million yuan a year, was valued at 210; Xianjin Health Care Company, with a profit of more than 10 billion yuan a year, was valued at 330 billion.
If the Second Generation Star Soda Wine goes well, it will be no problem for him to make billions of profits within a year. The valuation will not be low by then, and he can definitely raise funds and distribute dividends.
Add to that the profits that Ershi Xingchen earned from selling goods, and he will have a terrifying amount of funds to mobilize by then.
In 19, in order to completely defeat Yanyin, Kuaishou completed its F round of financing with a valuation of 2000 billion, and finally raised 30 billion US dollars. Yunfeng Fund, Temasek and other funds acquired 20% of the shares.
There are not many channels among these funds that can help the development of Kuaishou. The main reason is that Kuaishou has the upper hand and wants to defeat Yanyin quickly, accumulate funds, and then carry out its listing plan.
After all, the greatest benefits can only be achieved after going public.
If he could seize the opportunity of Kuaishou’s F round of financing and take over the next wave of shares.
Moreover, if he can even shoot a good advertisement for Huawei's mobile phone by pretending to be the boss, then he will definitely be taken seriously by Kuaishou when he wants to raise funds. If at the critical moment, he can also promise to switch to Kuaishou.
He is the top star of Yanyin, and when the products sold by Yanyin’s video products went bankrupt and a crisis occurred, his job-hopping could be a fatal blow to Yanyin in the eyes of Kuaishou.
If he could get this 20% stake, he could try to make a suggestion to Kuaishou and let Kuaishou defeat Yanyin.
However, he understood that given Mr. Chen's overall perspective and ideas, he would not listen to him.
The most important thing is, if the other party heard it and really defeated Yan Yin, how could he perform the "Python Swallowing Dragon" strategy?
You should know that when Kuaishou went public, its market value reached a maximum of 1.8 trillion yuan. At that time, Kuaishou's daily active users were significantly higher, and Kuaishou shares were hard to come by in the market.
But no one expected that in just half a year, Kuaishou made the most fatal mistake of allowing the growth of Yanyin to counterattack, and its market value directly fell to less than 3000 billion. The main person in charge took the blame, and Kuaishou was also involved in a sale crisis.
It's just that no one took over at that time. Otherwise, even if Mr. Chen was the boss, he would have no choice, because after several rounds of financing, his shares of Class A shares + Class B shares were only about 8%.
The combined voting rights of Class A and Class B shares are only 25%.
Therefore, if he could get the 20% shares in Round F and sell them when the market value was the highest, how much money would he get?
The stock sale restriction rule is a hassle. Either there are suckers willing to sign the contract and trade after half a year, or there are people who expect to hold the shares during the half-year sale restriction.
Either they sell it directly based on the valuation before going public. Before going public, Kuaishou’s daily active users were privately valued at an estimated trillion!
The highest market value of 1.8 trillion obviously far exceeded expectations.
No matter which one it was, after half a year, when the person in charge of Kuai Shou took the blame and there was a lot of talk about selling it but no one was willing to take it over, he had the funds to buy Kuai Shou.
At that time, the short drama platform business will be integrated into Kuaishou, and by seizing the opportunity of the operations of Kuaishou in the years after 21 years, even if Kuaishou cannot beat Kuaishou, it can still be the second.
Of course, all of this is just his guess, and no one knows whether the final result will be the same as he expected.
You have to do everything to know. If you don't do it, you will have nothing.
The starting point of all this is to create a good soda wine product. In addition, the short drama platform must also be well developed, and the importance of oneself must be raised a little higher.
Otherwise it is all empty talk.
"Boss, I'll arrange for someone to deliver a batch of soda wine to the Extreme Bar." After Wang Yuan received the order, he called a manager of the winery and asked him to be responsible for loading a batch of soda wine.
As soon as the manager came over, he kept staring at Chen Jincheng.
Everyone knows that their new boss is that big internet celebrity, but he hardly ever comes.
After arranging the people, Wang Yuan asked again: "Boss, shall we go to the Extreme Bar now?"
"Well, let's go over there and shoot the commercial, hurry up." Chen Jincheng nodded and took Cai Xiaoyi to the Extreme Bar again.
Wang Yuan naturally followed suit. After all, he is now also a product manager, so he still has to go and watch the commercials he shoots.
Not long after, the group arrived at the bar. A Pao was already waiting at the Extreme Bar, accompanied by several burly men with tattoos.
Seeing him coming, he also respectfully led people to greet him: "Boss!"
The same goes for all the tattooed men. After all, they all know that this internet celebrity is their boss and they have to rely on him for their livelihood in the future.
Ah Pao also introduced: "The boss and his team are all responsible for the internal security of the branch. The bar we bought before has been renovated and opened for business. It is profitable every day. There are three more bars in the negotiation, and they will be taken over soon!"
"Well, get it as soon as possible!" Chen Jincheng nodded. The bar he bought before was exactly the one that the crying girl Chen Xiaoying's family could no longer run.
He also suggested to A Pao to start the low-end bar chain.
After all, the Extreme Bar has unique advantages. First of all, the internet celebrity boss Chen Jincheng is a gimmick.
There are also resident internet celebrity singers and internet celebrity DJs.
Although these low-end venues do not need artists of Wang Qiqi and Cen Ning's level, Ershi Xingchen now has more than 300 artists, many of whom come from bars.
Internet celebrity DJs and resident singers are not just Wang Qiqi and Jiang Xiaobai.
There are also quite a few others with hundreds of thousands of fans after Ershi Xingchen promoted them for such a long time.
Especially during that period of time before, among the girls that Sister Hong arranged for him to go abroad, some who came from nightclubs had over a million fans.
It would be good for these girls to have a permanent venue if they choose this path. At least they can perform two shows every day and earn an extra 2 to 2 yuan in salary per month.
If low-end chain bars are well-established, the profits can be considerable. Just the purchase price of soda alone is only a few dollars, but a box can be sold for more than 500 yuan in a bar.
So, if more bars are opened, it will be a great source of income.
At least in a place like Linhai City, a low-end bar with a large area and high attendance rate can make millions of profits a year.
The lights and music of the Extreme Bar had already been turned on by A Pao.
Seeing this, Chen Jincheng also instructed Ah Pao: "Go and call more people, both men and women, and it would be best if they can fill the entire bar. I'm going to use them for the commercial. Remember to tell them not to leak the secrets before the commercial airs."
"Boss, don't worry." Ah Pao agreed and told the tattooed men, "Go and do this. Did you hear the boss's instructions?"
Those people nodded in unison.
For them, this is a trivial matter. They instruct their younger brothers to call over a bunch of smart young men and women.
After giving instructions to A Pao, Chen Jincheng called Sister Hong and asked her to bring a few girls over.
When shooting commercials, Cai Xiaoyi plays the female lead, and there always have to be a few other girls at the table as supporting roles; she can't be the only one.
Moreover, Cai Xiaoyi is the protagonist, and other girls cannot take the lead, so we cannot let Cheng girl come, otherwise it will attract attention. Therefore, it is best to find a few girls who are not too popular but have some fans.
Naturally, the male lead must be Chen Jincheng himself.
The advertising slogan is exactly the same as that of 37.2℃ soda wine.
Another thing is the advertising plot.
First, the male protagonist met a beautiful girl with a very charming smile. He was attracted and went up to say hello. The girl was very reserved and ignored him. Then the scene changed and he found that the girl went to a nightclub to attend her friend’s birthday.
The hero met the girl again in a nightclub, and then gave her a bottle of 37.2℃ soda. The girl wanted to refuse, but was attracted by the beautiful appearance of the soda, so she accepted it and started drinking it.
After that, the girl became a little tipsy and charming. She took a soda and toasted the male protagonist in return. The male protagonist also clinked glasses with the fine soda.
The last scene is of the hero and heroine dancing hand in hand on an intimate dance floor, accompanied by the classic advertising slogan: "37.2℃ Soda Wine" is meant to make you feel the "temperature of love".
In this way, the desired suggestiveness can be perfectly displayed.
Sister Hong came over with a few girls soon, and also came people from the photography department led by Lao Chen.
Several girls are looking forward to it. Although they are not the heroines of commercials, they can shoot commercials for their bosses, so there will always be opportunities to appear on TV.
Sister Hong also saw the sodas and said in surprise, "Boss, this is the drink you made? The packaging is really beautiful."
Chen Jincheng smiled and said, "This is called soda wine. After Cai Xiaoyi finishes shooting the advertising video to promote the product, you have to organize the girls from Second Generation Star to collectively shoot the soda wine advertising video to promote the product."
"They can decide how to shoot by themselves, either alone or with other girls. You can discuss the specific fees with Wang Yuan."
Naturally, he wanted to create a cluster effect after Cai Xiaoyi's advertising video.
More than 300 girls took photos together. Then countless people would follow suit and then they would subconsciously think that this wine is very popular among girls.
In this way, when men invite girls to drink at nightclubs, they will subconsciously think of this wine, and those bars will also subconsciously stock this wine.
When Lao Chen started to lead people to set up the shooting scene in the bar, the video of the winery recruitment shot by Chen Jincheng went viral on the Internet.
You should know that the news that Chen Jincheng invested 3 million in a brewery was accidentally posted online, causing a huge uproar and the entire platform knew about it.
Investment expert blogger Lin Hongxiao also came on stage to comment on the prospects of Chen Jincheng's investment.
Who knew that Chen Jincheng was not convinced and started arguing with him, even causing Lin Hongxiao, an investment expert blogger, to directly declare: as long as Chen Jincheng's investment is successful, he will quit the Internet.
Now that Chen Jincheng's video has come out, the initial popularity has completely revived. I don't know how many people have paid attention to this matter, and it has been pushed to the top of the hot searches again in a short time.
Moreover, I don’t know how many people @林宏晓.
However, Lin Hongxiao was proudly talking about investment knowledge in front of the camera on a program platform of *Du TV.
The TV station specially invited him to record the program.
This is all thanks to Chen Jincheng.
If Chen Jincheng had not invested 3 million yuan and insisted on arguing with him, he would not have gained so many fans, and even TV stations would not have invited him.
Moreover, in addition to TV stations, he also received many invitations to give business lectures in various places, and he made a lot of money.
His investment blogger account, when he intentionally promoted himself to ride on Chen Jincheng's popularity, many people knew that he had educated Chen Jincheng, and his followers gradually increased.
So, from the bottom of his heart he was very grateful to Chen Jincheng.
When Chen Jincheng's investment of 3 million goes down the drain, the value of his previous words will be even higher, and that will be the time for him to gain a wave of fans.
I just don't know when Chen Jincheng can give him this opportunity again.
(End of this chapter)