Explosive entrepreneurship

Chapter 79

Midsummer, Beicheng.

Fuzang Street is a street in the old city, which developed early and declined quickly.

The local government decided to renovate and upgrade it the year before last, and the block was built into a cultural and commercial block integrating sightseeing, leisure and entertainment, catering and snacks, and local folk museums.

The excitement of this street begins in the evening.At noon on non-weekends, one-third of the shops in the block are closed, and there are few open shops.

Chen Hao and Lin Youyou held hands, shoulder to shoulder, wandering around the commercial street like Siamese twins.

They were a student couple in a long-distance relationship. Chen Hao missed his girlfriend so much that he came all the way to North City.

The two wished they could stick together every minute and every second.

"Huh, haven't you seen this store before?" Lin Youyou stopped in front of a rather large and stylishly decorated store.

"[Worriless Products]?" Chen Hao read the name of the store again, "I always feel that the word order is weird, it should be more suitable for Wuyou Products?"

"Maybe it's an inverted word? These days, shops are adoring foreigners, don't they all like to mess up the word order." Lin Youyou disliked it, but wanted to enter the shop to find out.

No one else, because the street is deserted at noon, only this store is crowded with people.

"With so many people, there must be something good for sale." Lin Youyou said.

Chen Haoxue's professional counterpart is marketing. He shook his head and said, "It seems that they are following the route of online celebrity shops. It is estimated that most of the customers pay for them to create false impressions."

"Nevermind him, it doesn't cost money to take a look." Lin Youyou dragged her boyfriend into the shop.

The air-conditioning in [Woyoupin] is fully turned on. When the two walked into the store for the first time, they felt a little hot.Because the area near the gate of the store sells all down jackets.

In this scorching sun, down jackets are still unattractive even in the out-of-season clearance.

"Is the discount big? So many people choose?" Lin Youyou leaned into Chen Hao's ear and asked in a low voice.

Chen Hao shook his head, not quite sure.Followed a middle-aged woman to a small booth on the side.

There are two small and fresh style posters on the booth, and there is also an LED video played in a loop.

The video is a promotional video of a resort, located in the suburbs of Beicheng, the scenery is elegant and quite pleasing to the eye.

The activity in the store is to order two tickets to the Ice and Snow World in the resort, and you can get two down jackets as a gift.If you buy a child ticket, you will get a children's down jacket.

Chen Hao popularized science to his girlfriend: "Marketing, blatant marketing! This is a way for merchants to promote sales! In the past, buying clothes gave you tickets, but now you are doing the opposite, buying tickets and giving you clothes! Profiteers! In fact, the tickets are not worth it at all. Price, covertly cover the cost of clothes."

Lin Youyou was a little moved. The artificial ice, snow and waves in the posters and videos brought some coolness to the hot weather.

Lin Youyou: "I have an impression of the resort, and the tickets seem to be at this price."

As Lin Youyou said, she took out her mobile phone and searched on Ctrip. Sure enough, the ticket price was exactly the same, 228 yuan.

The two came to the down jacket area again, picked around, and found that the workmanship and materials were all good, and the hang tag read [No worries].

Lin Youyou asked for advice: "How about we go to the Ice and Snow World tomorrow?"

Chen Hao naturally agreed.

Since you are going, it is better to buy tickets here and get two down jackets for nothing.

After buying the tickets, the two wandered around the store for two more times, and they all said in unison—"This store is interesting!"

In the corner of [Wuyoupin], Fu Qiaoming and Shen Lianhua who came down to inspect, seeing the astonishing turnover speed of the store shelves and the rising turnover, couldn't help sighing, "The boss is the best!"

==

Time went back to two weeks ago, the conference room of Budai Company.

"The site selection and decoration of the store has been completed, and the recruitment of personnel is in progress. The current urgent task is the procurement of goods." Shangguan Jingxian finished the financial report for the week and offered her opinions.

When Shangguan Jingxian first heard that Gou Dai was going to be a comprehensive grocery store, she thought that Gou Dai also planned to use the name of the grocery store to engage in gray finance.

Just like the most successful 30 yuan store at the moment, there are only a handful of directly-operated stores, and franchise stores are open all over the world.

How profitable the franchisees of the store are, everyone has a scale in their hearts.But the founder of the store is definitely making a lot of money.

Its most powerful place is that it has launched software that provides loan services for franchise stores.People who intend to join the store but have limited pockets can borrow money from the loan software to raise funds.

The store's franchise fee is 140 million yuan. After joining, the headquarters will take full responsibility for the management. The franchisee only needs to bear the purchase of goods from the headquarters, personnel wages, water and electricity, etc., and the final net profit will be [-] to [-] cents.

This business is sure to make money for the founders.If the franchise store can do well, he can get a stable purchase profit and store share; if the franchise store can't do it, he can also get the franchise fee and the franchisee's monthly repayment interest rate.

Budai Company has the successful experience of "Tao Kong Kong". Shangguan Jingxian also started as a grocery store as a cover, and the boss's essence is to play finance.

As a result, when the project landed, Shangguan Jingxian discovered that it was really a very pure direct-operated offline grocery store.

It's not that Shangguan Jingxian looks down on physical stores, it's because the current e-commerce has hit physical stores too hard. In addition to offline service industries such as catering and hairdressing, don't you see that clothing stores in shopping malls change twice a year.

The Budai staff, who are always chattering and bustling, are rarely silent at this moment.

Everyone is not afraid of the boss's prestige, but because they can't make suggestions.

When they learned that the boss planned to build an offline chain store, they said it was simple!

When they learned that the boss intends to build a high-quality and cheap branded grocery store, they said it was simple!

When they learned that the boss does not order original sources of goods, but purchases all existing brands or factory goods, they said it was easy!

When the boss said that all the goods purchased were slow-moving, they said that after a little work, they skipped the normal, difficult, and challenge modes from the easy mode, and entered the hell-level mode!

"Boss, must we limit the types of goods we buy to 'slow-moving goods'?" Xiao Qian couldn't help asking.

This entrepreneurial project is a physical store, leaving little opportunities for IT man Xiao Qian to flex his muscles. Therefore, apart from helping the store with the operation and maintenance of the official website, Xiao Qian spends the rest of his time in charge of the cost of the grocery store together with Shen Lianhua.

Gou Dai is serious: "Comprehensive and cheap grocery stores want to make a profit, and there are no other ways to make money behind the scenes. There are no more than two ways to reduce costs or sell in large quantities. The biggest feature of unsalable products is that they are sold below cost prices, so our purchase costs are extremely high. Low."

Commodities are divided by sales speed, which can be simply divided into best-selling products, flat-selling products, discounted products and slow-moving products.

As the name suggests:

Bestsellers—sold better than expected, and there is still a market for even higher unit prices.

Regular Merchandise - Sells as expected.

Discounted products—the sales are worse than expected, so the selling price can only be lowered, and the products can be sold at a price close to the cost with little profit or even no profit.

The biggest difference between slow-moving products and discounted products is that even if the price is reduced and sold at cost price, no one will buy it.In the end, the warehouse can only be cleared at a price lower than the cost, and the sales volume is still bleak.

Gou Dai pulled out some news from the folder, which was about the breach of contract for various production factory goods orders, and the news that a large number of hoarded goods made it difficult to continue turnover.

Gou Dai recalled: "When I was doing social research during the winter vacation in my freshman year, I once came into contact with a small town in my hometown that specializes in foreign trade. There are nearly a thousand companies in the town that do foreign trade OEM and export goods. Later, due to sluggish foreign demand and policy restrictions The export industry has been seriously affected due to tightness and international trade barriers. As a last resort, these companies began to export to domestic sales. As a result, they were not acclimatized and could not adapt to domestic business.”

Gou Dai recalled the scene at that time and couldn't help but sigh.

Although the profit of foreign trade is low, the cycle from order to receipt is generally 3-4 months. As long as you are diligent, you can make stable profits.

And do domestic sales, need to bear too much pressure.

For example, the ordering party likes to default on accounts, and often delays for several quarters, destroying the factory's cash flow.

For example, domestic business pays attention to human relations and entertainment, and they often get drunk until dawn.

For example, domestic orders tend to have obvious low and peak seasons, with small order quantities and high replacement rates.The process flow of different products is different, the faster the change, the lower the efficiency.

Gou Dai sighed softly and continued: "I met many manufacturers at that time, hoarding a large number of finished products that could not be sold, or because the order party broke the contract, or because some processes were not up to standard, the orders were returned. The factories were very distressed. These products not only They can’t get the funds back, and they still occupy warehouses, human storage costs, etc. They are already willing to sell them at a price lower than the cost, but they don’t have the corresponding channels to get the funds back for reproduction.”

"Is it because their products are not good? No. It's just that they are functional as production factories, lack sales channels, and have relatively closed information."

Gou Dai looked around and said in a tone full of compassion: "What we are looking for is this type of manufacturer. We solve their troubles and benefit from it. What we are doing is not only a businessman's duty, but also a benign contribution to society. The cycle contributes the catalyst."

After Gou Dai said that, he couldn't laugh or cry, he had fully mastered Fu Qiaoming's "pyramid selling" skills to rise to heights, and he was getting more and more at ease with nonsense.

Everyone: I always feel that the boss's words are very reasonable, but I feel like I have been fooled?

The first person who raised doubts was actually Fu Qiaoming, a "fan of forcibly elevating ideas".

"Boss, I have a small question. Where can we find enough slow-moving products to supply? There may be manufacturers who are troubled by slow-moving products, but it is difficult to integrate them."

"good question."

Gou Dai had been prepared for a long time and clicked on the planning book.

"To find slow-moving products, we must first clarify the causes of slow-moving products. There are various reasons for slow-moving products, and I personally classify them into the following categories."

The first kind, as mentioned above, is unsalable without sales channels.

The second is slow sales caused by untimely response to the market.

Gou Dai divides them into four categories: seasonal unsalable, favorite unsalable, unacceptable unsalable and excessive market competition.

Seasonal unsalable, a certain product has a specific time period or seasonality, once over-production in this period of time, it will cause the supply to far exceed demand after the sales season, and it cannot be sold at a loss.

For example, roses, whose sales peak on festivals such as Valentine's Day, will return to their original prices after the festival.Once the florist's forecast is wrong, the purchase volume is too large, and the sales on the day of the festival are not ideal, they will hoard a large number of bouquets after the festival.The group who like to buy flowers frequently is relatively fixed, so the sales ability is limited.The remaining roses are often discounted and are not very attractive to non-buyers, so they can only be disposed of.

Another example is clothing with strong seasonality, such as down jackets. The colder the weather, the better the sales volume.As soon as spring comes, there will be crazy discount sales.If the warehouse cannot be cleared within the discount, the product will become a slow-moving product, no one will buy it, and the warehouse will be occupied.

Unsalable favorites are due to failure to notice market changes closely.

Consumers' aesthetic preferences and cognition of commodities have always been in a dynamic state.

Typical examples include all kinds of extremely popular online celebrity products. At first, the sales were booming because of the novelty and other reasons. When some manufacturers did not recognize the market clearly, they thought that their future sales would also be considerable. After mass production, consumers no longer felt the novelty However, the products produced will become unsalable.

The third type is acclimatized products.

Just like seafood is unsalable in hungry Africa, carp is flooded in Sam's country but no one eats it.Every country and every place has different customs, aesthetics and consumption habits.It is taken for granted that a product that sells well in one place will definitely be accepted in another place, and it is doomed to suffer.

For example, a small two-box car is very popular abroad, and its advantages seem to be visible to the naked eye.Lightweight, low displacement, small footprint, easy to park.Therefore, after a mass production of automobile factories in those years, it was discovered that the sales volume was bleak, and the sales volume could not recover the marketing expenses.The sales of the two-and-a-half-box and three-box sedans of the same model are much better.Obviously, two-box cars have more advantages, but Chinese people just damn prefer cars with "tails".

The fourth type is slow sales caused by excessive market competition.

Most industries will face this kind of situation from the bonus period to the stable period.

When a certain product comes out, it is very popular and the net profit is very considerable, which will lead to a large amount of capital flowing into the market.The result is excess capacity, where production far exceeds demand.Only companies that enter the market in the early stage to gain a firm foothold, build a reputation, obtain products with stable users, and have sufficient capital to catch up from behind can enjoy dividends. The rest of the companies that blindly enter the market will be eliminated, and a large number of unsalable products will also be produced.

Gou Dai analyzed several situations of unsalable sales, looked at the sudden enlightenment of everyone, and lowered his head slightly, so as not to let others notice his expression.

In fact, the above slow-moving products, in Gou Dai’s view, are all “slow-salable products with solutions” and can be sold; in addition to the above types of slow-moving products, there are also “slow-salable products without solutions”, which Gou Dai calls “sluggish slow-moving products” , a product that is itself rubbish and no one has a reason to buy.

Of course, he will not tell his employees about this, and this is his weapon of "natural bankruptcy" in the future.

The employees did not realize that the types of induction were not complete, and quickly responded to various reasons and thought of how to find the source of goods.

Immediately afterwards, the meeting entered the next topic - how to sell such slow-moving products.

Except for the first category of unsalable products without production channels, the rest of these slow-moving products have already been marketed, but have not been chosen by the public.It won't help if they just launch it again, but it doesn't sell well again.

Gou Dai has long been prepared: "In fact, dealing with unsalable products requires some ingenuity. We can analyze the specific situation based on what goods we receive."

==

A few days later, the first batch of purchased unsalable products arrived.

Beicheng warehouse of Budai Company.

Shen Lianhua pointed to the endless cardboard boxes: "This pile is down jackets purchased from more than 200 factories in a certain town. Now in the summer, there will be no distributors to buy them. The warehouse takes up a lot. The cost is more than 35 yuan, and we basically purchase at a price of 25 yuan per piece. We spend another 3 yuan per piece on labeling, plus transportation costs, storage fees, and taking into account shelf occupation fees, water, electricity, labor, etc., if we can Sold within a month, the cost of each piece is about 45 yuan."

Shen Lianhua has already jumped out of the catering industry, and is able to do all kinds of purchases with ease.

Xiao Qian took out a down jacket, touched the texture, and found that the down jacket of a certain national brand, which he bought on the e-commerce platform the year before last, was 201% off in the Double Eleven promotion and used countless red envelopes and coupons. The final transaction price was [-] yuan. It's so good, I feel so distressed immediately.

Shen Lianhua looked at Gou Dai and gave her own opinion: "The cost price is 45 yuan. If we can sell it out within a month, and the unit price is higher than 55 yuan, we will have a net profit. If not, we can choose to sell it again." Store it for a period of time, and wait until winter, when we can sell it at a unit price of 200 yuan. But the cost of it will also increase, and the pressure on cash flow will increase.”

Fu Qiaoming rejected the method of hoarding goods: "The original intention of our grocery store is to sell slow-moving products. It is not in line with our purpose to waste time waiting for them to become best-sellers. And you can't guarantee that they will become best-sellers in winter. After all, future market variables are difficult to grasp. Maybe the weather is not cold, maybe the public’s aesthetics have changed, maybe thermal clothing with new materials appears? Then it will become a second-time unsalable, and it will be even worse.”

Shen Lianhua nodded, obviously thinking about it.He took the down jacket that Xiao Qian took out, and put it on: "But in midsummer, no matter how cheap the down jacket is, there are still a few people who have the desire to consume. In all honesty, I wouldn't consider selling this clothes for 50 yuan now. "

The current consumption level of the public is not as good as in the past. Price may still be an important factor, but it is not the main factor.There may be some people who only choose big brands to change seasons, because the discounts are touching and the styles are not out of date, but the joy of using them will be postponed for another year.But affordable brands are fast-moving consumer goods, and there are different popular elements every year. The discounted prices are not enough for consumers to choose from season to season and wait for a year.

Gou Dai walked to the carton and picked out a fluorescent blue down jacket.The surface layer is waterproof fabric, waterproof and anti-snowmelt; the inner lining is nylon fabric, which is windproof and warm; the down is relatively cheap duck down, but it has high bulkiness and strong warmth retention.

Gou Dai wore it on her body, and her upper body felt comfortable.

Except for the seasonality, it is indeed high quality and low price.

Gou Dai: "We can use bundled sales of such seasonally inappropriate items. Just like items that are not sold well in supermarkets or food that is close to expiration, they will be bundled as add-ons. You can open your mind and think about how to sell them. "

Everyone stared blankly at the boss.

At this moment, how could they be in the mood to expand their thinking.

they can't figure it out,

Super saturated fluorescent blue - the color of such death;

Long down jacket with large collar - such a style that can become a roaring bear or a fat man without legs if you are not careful;

There are two white fur balls hanging in front of the hat - such a cumbersome and childish decoration;

Why does it look so good on the boss! ! !

Seeing that everyone was silent, Gou Dai smiled and asked, "Don't you have any ideas?"

This smile is even more amazing.

Fu Qiaoming expressed everyone's aspirations: "I think it can be bundled with beauty!"

Gou Dai: ...

Everyone thinks it is feasible.

Let the boss act as a model, take a few posters, and put them in front of the store. They dare to say that there will be a group of aunts and girls flocking in to buy down jackets for their sons/boyfriends.

The more Fu Qiaoming thinks about it, the more feasible it becomes: "Boss, you just wear a down jacket and walk down the street. Let's make a small video on Douyin and post it online. It can be a gimmick, "The owner of the grocery store can't sell the down jacket and feels sad on the street"! Believe it." Beauty’s self-promotion is terrifying, and I can assure you that all the down jackets in the store can be snapped up in two days!”

Gou Dai: ...

Qiu Ren on the side vetoed it: "I'm more worried that after everyone snaps up and let their sons/boyfriends wear them, they will be hurt by the gap between the buyer's show and the seller's show. They can't face up to the gap between users and blame it on the product" and publicity. Seriously inconsistent'."

Everyone woke up like a dream: Yes!

Gou Dai no longer let everyone play freely and came up with his own solution.

Down jackets are idle items in summer, but they can be used in some places, such as artificial snowfall places.

Gou Dai found a resort in the suburbs of Beicheng.

The scale of the resort is quite large, the project is relatively new, and the supporting facilities are complete. It stands to reason that the business should be good.It's a pity that the boss may not know how to publicize, or may not be willing to spend money on advertising, so he cannot make the resort into a nationally famous resort like Changlong.

If the popularity is not enough, the scope of its customer radiation is narrow, only the residents of Beicheng and surrounding cities.Most people have been there once, and rarely will go again, so after a while when it was full in the opening year, the number of customers has decreased year by year, and the business has been bleak.

Gou Dai approached the boss to talk about a large number of tickets to the Ice and Snow World in the resort. The tickets are worth 228 yuan per ticket, and Gou Dai negotiated at the price of 28 yuan per ticket.

It's not that Gou Dai has played a trick on the boss, but has drawn up a blueprint for him.

First of all, regardless of the number of tourists, the Ice and Snow World is open every day, and the water, electricity and labor costs of the venue are constant, regardless of the number of tourists.Therefore, as long as tickets are sold, no matter how cheap it is, it will also dilute the cost.

Secondly, Gou Dai understands the reason why the boss has been unwilling to lower prices for many years, and even seldom offers event discounts.Every commodity has a market value. Once it is often sold at a discount, customers' recognition of its price will also decrease.Just like the cosmetic brands that often sell at half price, almost no one buys them at the original price.When the economy is depressed, capitalists would rather pour milk into the sea than distribute it to the victims.

Gou Dai signed a contract with the boss, and the tickets will be sold at the original price of 228 in his hands, and he will never do something like buying 28 yuan and selling it for 38 yuan.

Thirdly, the resort area is not limited to the Ice and Snow World, but also multiple parks such as amusement parks, aquariums, zoos, and water worlds. Each park usually takes a day.Gou Dai helps attract customers to the Ice and Snow World. If 10% of the users choose to play another venue, the accommodation, catering and tickets in the resort can generate new income.

Fourth, if the boss does advertising, etc., the same price will have little effect.Not as effective as their drainage.

Gou Dai's persuasiveness and persuasion impressed the boss, and finally signed a contract with him, expecting mutual benefit and win-win results.

After that, [Woyoupin] began to sell the tickets, or in other words, down jackets.

The plan is two tickets to the Ice and Snow World, and you can get two down jackets.

The down jacket is not obtrusive as a ticket gift, because the artificial cooling in the ice and snow world to maintain the ice sculptures and ice slides requires wearing down jackets to prevent freezing.Consumers can bring their own down jackets or rent them.The rented down jacket is 50 yuan/time, only red and black, the style is old, and it is not photogenic.

The activities designed by Gou Dai gave customers a double illusion.

Buying tickets and getting a down jacket will give customers a real sense of discount.A down jacket is purchased on weekdays, at least hundreds of thousands.When the down jacket is used as a gift, customers will ignore the fact that it is in summer and is a price-breaking commodity with low value.

The ticket is a big world of ice and snow, which also emphasizes the practicality of down jackets, giving customers the association of "I can just pick a down jacket to take pictures".

Under the influence of the two, as long as there is a little excitement about the world of ice and snow, it will be difficult for customers to resist.

A ticket is 228 yuan, after deducting the cost of 28 yuan, the cost of the down jacket is 45 yuan, and then deducting the simple event layout fee, etc., a single down jacket, [No Worry] net profit of 155 yuan.

The booming sales and high profitability of down jackets have taught Budai employees a lesson.

==

So when the second batch of shoes with a huge number of broken sizes was shipped to the warehouse, Fu Qiaoming also decided to use the same method.She planned to cooperate with the organizer of a certain annual city night run, but was rejected.

The depressed Fu Qiaoming asked Gou Dai why the same way didn't work.

Gou Dai said that fortunately the other party refused, otherwise their sales would be dismal.

Fu Qiaoming was puzzled, and Gou Dai made a simple analysis for it.

First of all, this batch of shoes is very mixed. There are brand-name products and non-brand-name products, and the original value varies greatly.And in the later stage, there will be a bunch of shoes with relatively small sizes or strange styles left, which will lead to secondary unsalability.

Secondly, night running activities are different from the ice and snow world, and their groups are relatively stable.Playgrounds have no barriers, they are a kind of entertainment, suitable for all ages; night running is mostly for fitness enthusiasts, if you ask an ordinary office worker to go for a run in the middle of the night, the money-payer may not be willing to go;

Third, shoes and night running activities are not very relevant, failing to produce the effect of icing on the cake.Down jackets and ice and snow worlds are versatile, just in demand, and can take beautiful photos. Customers can associate them as soon as they see the two products; and only a small amount of these unsalable shoes are sports shoes, and the rest are leather shoes, sandals, There are all kinds of high boots and so on; there are also various reasons for slow sales, such as seasonality, end orders, and order returns.These products are not attractive to night runners and cannot achieve mutual benefit.

Gou Dai's words awaken the dreamer, but it also makes Fu Qiaoming hesitate, thinking that it is difficult to sell.

Gou Dai said that the "discount method" can be used.

Fu Qiaoming: "But now the shoe store offers [-]% off and [-]% off, few people patronize. Is the discount useful?"

Gou Dai: "0.5% off is not attractive, so let's give it [-]% off."

Fu Qiaoming was shocked: "If it's 0.5% off, isn't it worth the loss for us?"

The shoes were purchased from a town famous for making shoes.Due to the large number of orders, each batch of orders in the factories in this town will have some samples, leftovers, defective products, and some products whose entire batches have been returned or destroyed.

[Worry-free products] Directly round up the remaining unsalable products in all factories, with an average unit price of 10 yuan per piece, almost half-delivered, and each factory recycles some cash flow.Coupled with transportation costs, utilities, labor, shelf purchases, storage, etc., the cost price of a single shoe is around 25 yuan.

The tag price of shoes is generally 200-800 yuan. If the whole store is 0.5% off and a pair of shoes sells for 10-40 yuan, they are tantamount to selling lonely, wasting time and energy, and may even lose money!

Gou Dai shook his head: "This 0.5% discount is naturally not a direct 0.5% discount in the traditional sense."

Fu Qiaoming quickly thought of the common ways of shops: "Is that to inflate the price first, and then offer a 0.5% discount?"

Gou Dai: "Nowadays, price-checking software is popular, and you can scan out the price of the product by scanning a picture. Don't do such things that are out of the question."

Fu Qiaoming couldn't figure it out.

Gou Dai designed the plan for him.

First of all, because the quantity of goods is too large, it is inconvenient to distinguish the types, so the area is only divided according to the shoe size, and the shoes of the same shoe size are put together.

Secondly, disseminate information on city forums, local WeChat public accounts, distribute leaflets, etc., and inform that a "0.5% discount" activity will be held.

The third is the activity strategy.During the event, the first day is 14% off, the second day is 16% off, the third day is 0.5% off, the fourth and fifth days are [-]% off, the sixth and seventh days are [-]% off... and so on, until No. [-], [-] days, [-]% off site-wide, No. [-] days, [-]% off site-wide.

Fourth, during the first day, I asked Shui Jun to post on the forum, with pictures and texts, saying that [Wuyoupin] is indeed sold at the original price, and there is no premium.For example, if you buy a pair of really nice leather ankle boots on the last day, you only need 25 yuan.

Fu Qiaoming was puzzled: "But in this case, everyone will buy on the last day, and there will be a large influx of customers at that time, which will be a great test for the on-site staff."

Gou Dai shook his head: "Sometimes, try to put yourself into the perspective of consumers instead of merchants, so that you can see the mystery."

Fu Qiaoming couldn't figure out the mystery, but still arranged according to Gou Dai's plan in the current six shops.

At the end of the [-]-day event period, the products were basically sold out, and the average unit price reached [-] yuan, which surprised Fu Qiaoming.

She asked Gou Dai for the secret.

Gou Dai explained in detail to everyone in Budai Company.

0.5% discount is a gimmick, but it is also a real 0.5% discount. [Worry-free products] The shoes on the last day are indeed 0.5% off the whole site.

[Worry-free products] Do not engage in premium discounts, nor do many stores secretly add a small "start" after the 1% discount, so that after customers enter the store, they find that it is still expensive after the [-]% discount, or they clearly say [-]% off. After entering the store, the items you fancy are [-]% off and [-]% off.

A huge psychological gap will make customers disgusted.

[Worry-Free Products] The original price was emphasized in the publicity, and some shoes and the price were displayed in the pictures of the forum and the official account, so that customers could find that there was no premium when they inquired.

So after the event starts, it will naturally attract many customers to join in the fun.

On the first day, including the second and third days, no one will buy products with the original price and [-]% off.But when customers visit the store, they can confirm the styles they like, and they can also understand the fact that although there are many types of products, there are few single items, and there will be no replenishment, and the inventory is what you see.

When the [-]% discount started on the fourth and fifth days, some users who are not sensitive to prices, or customers who want to buy more than the discount, gradually start placing orders.They think that the [-]% discount is acceptable to them and they think it is an ideal discount period. They are worried that the fancy shoes will be bought, so they simply act first.

The sixth and seventh days, the [-]% discount period begins, is the critical period of the event. These two days are arranged on the weekend, which happens to be the week of the event.Customers who visit the store on the same day will find that the styles they like are very rare, and there is even a pair left. They are afraid of missing this village, without this store, and the [-]% discount is also a discount that most consumers can accept, so they start buying one after another.These two days are also the time period with the highest sales during the entire activity period.

After the [-]% discount period, the volume of goods is only half. At this time, the rate of [-]% off every two days is used to fight psychological warfare with consumers. Consumers will weigh between preference and price, and each discount segment can Absorb consumers with different psychological expectations.

During the [-]% discount, there are basically only shoes with strange styles that are unacceptable to the general public, or shoes with abnormal shoe sizes, that is, the slow-moving products among the slow-moving products.

However, because the discounts are extremely low at this time, there are still a large number of consumers who come to "seek gold", and other products can be sold in already empty stores to attract new products.

As for the products that cannot be sold at the 0.5% discount, there is really no need to rescue them, and Budai Company will bear such costs.

Fu Qiaoming secretly calculated a sum, and found that Gou Dai had made a year's profit of a shoe store in Beicheng within two weeks. He had to lament that ginger is still old and spicy, oh no, ginger is still beautiful and spicy.

==

Under the leadership of Gou Dai, everyone in Budai Company has expanded their thinking, and all kinds of whimsical ideas can almost be compiled into a business case. The sales of [Worry-Free Products] are also rising steadily.

So at the monthly regular meeting, Shangguan Jingxian looked at the financial report and was amazed at the "miracle" created by everyone.

While Shen Lianhua was excited about receiving the bonus text message, she lowered her voice and said to Fu Qiaoming: "I feel that my cerebral cortex, which has been sleeping for more than 20 years, is finally active after the birth of [Wuyoupin]."

Fu Qiaoming propped his chin, looking at Gou Dai in front of the conference table with a dignified expression.

Shen Lianhua rubbed Fu Qiaoming's arm with her arm: "Sister, your saliva is about to drop. Although the boss is good-looking, you can't be so fascinated by it. I don't know if you thought you planned to anti-submarine the boss."

"You are the unspoken rule!" Fu Qiaoming disliked it.

Shen Lianhua: "You stare too much, comparable to President Xiao Liang."

After Shen Lianhua finished speaking, she was stunned for a moment.When Xiao Liang was always around, he stared at Gou Dai almost the whole time, but he didn't think there was any problem.

Fu Qiaoming rarely lost interest in the topic of men and women, but asked Shen Lianhua in a low voice: "Do you think that what we are doing now seems to be very tall, very smart, and very extraordinary, but in fact, isn't it? The advanced version of 'The Wenzhou leather factory closed down, and the wallet was paid for wages. The original price was more than 300 or more than 200, and now it's all 20 yuan?'”

Shen Lianhua: ...

Shen Lianhua: Damn, suddenly there is a sense of picture, what's going on?