Explosive entrepreneurship

Chapter 99 Duck Duck Pig Pig

【Katsumoto Afternoon Tea】Headquarters.

After the chief financial officer reported the performance of the recent period, everyone's faces were full of joy.

Several department managers flattered one after another.

"Mr. Gan really has the insight to bring the project back to life!"

"Yesterday my wife said that many people in their company ordered Shengyuan afternoon tea."

"Since changing to a new raw material supplier, our business has been booming. Mr. Gan really has a good eye."

……

Gan Shengyuan smiled and said nothing, and when everyone was tired of boasting, he said: "The project plan is all given by Mr. Gou, and Mr. Gou is our lucky star."

Everyone nodded in agreement, and praised Gou Dai again, and praised Mr. Gan for his sharp eyesight and reliable friendship, but they secretly thought about the relationship between Gan Shengyuan and Gou Dai.

Gan Shengyuan didn't give the crowd too much time to brag, and took out the plan that Gou Dai sent him yesterday.

Gou Dai was very frank, and told him directly that the current demand for [Shengyuan Afternoon Tea] does not match the poultry breeding situation in his park, mainly concentrated in ducks and pigs.

Gan Shengyuan said: It's okay, he took it all.

Gou Dai said: he doesn't want to take advantage of Gan Shengyuan, nor does he want to embarrass Gan Shengyuan.

The method Gou Dai came up with was to use the online mall and offline distribution channels of Shengyuan Afternoon Tea to sell ducks and pigs.

Gou Dai is very thoughtful. For a brand of finished food products, the sales of raw materials obviously do not match the style, so he packaged them.

First up is the duck.

Duck has a by-product—duck eggs. Also due to issues such as crowd preference, the demand in the afternoon tea supply chain is far less than that of eggs.

Gou Dai's plan is: instead of selling duck eggs or duck meat, he will sell the "Non-Slack Farmer X Sheng Yuan Jointly Branded Duck and Duck Gift Box".

The content of the duck gift box includes duck meat, duck eggs and fruit and vegetable gifts that can be cooked with duck meat.

The biggest difference between it and ordinary gift boxes is that the gift packs are not delivered all at once, but are auctioned on a monthly basis.

Within a month, Shengyuan Afternoon Tea will give customers a freshly slaughtered duck at the beginning and middle of the month, and a box of six duck eggs at a fixed time every week.

Gan Shengyuan didn't understand his intention.

Gou Dai explained to him:

First of all, the supply chain of Shengyuan afternoon tea is not suitable for direct sales of raw materials, so it is packaged into gift boxes. On the one hand, it is more suitable in form, and on the other hand, it also provides room for product premiums.

Just like in the domestic luxury goods market, 50% of the purchase motives are as gifts, and duck eggs are made into gifts, and everyone is more accepting of the premium.

Of course, just like luxury goods need to be constantly publicized and brainwashed to build their brand value, the gift box will also work hard on publicity to make customers think it is worth the price.

At that time, Gou Dai will put a promotional video of [Non-Slack Farmer] and a promotional video of [Ducks and Ducks' Life] on the shopping interface of the mall. How good this duck and duck eggs are, etc., are definitely worth the money, and can target middle-class families who pursue health.

Secondly, the gift box is not a one-time gift, but a weekly delivery method, in order to make the gift recipient feel the sincerity of the gift giver more.After the gift giver takes a picture of the duck gift box, he can choose who to give it to, and there is no need to worry about it afterwards.

Think about it, you receive a gift box once, or you receive a small gift with exquisite packaging, fresh and practical every week, which one is more impressive?

Gan Shengyuan obviously doesn't understand the gift-giving culture of Huaguo, but it doesn't hinder his trust in Gou Dai.

Gan Shengyuan: "What about pigs? Are you launching a [Pig Gift Box] too?"

Gou Dai shook his head.

Pigs have no by-products, so his plan for pigs is [send you a little piggy].

Customers can spend 500 yuan to adopt a piglet in the mall interface.After that, you can choose to give the piglets to others, or raise them yourself.

After adopting pigs, customers can choose to ask for piglets directly, or choose to foster them in the park.

To ask for piglets directly means to transport the piglets to the customer's home.However, most people in the city will not have the conditions to raise pigs, so they will choose the second option, foster care.

For foster care, the park charges a management fee of 400 yuan per month, including site fees, feed fees, anti-epidemic medicine fees, water and electricity labor, etc.

The growth period of piglets is five months. During this period, customers can choose to slaughter or send whole pigs at any time.

The park will regularly update pictures of pigs, pig breeding environment, park scenery and other pictures in the background, so that customers can have a pig raising experience.

At the end of the five-month maturation period, customers must choose to slaughter or receive whole pigs.

Of course, [Non-Slack Farmer] is very caring. Customers will definitely not be able to eat a whole pig at one time, so they can be converted into pork based on the weight of the pig.

For example, based on the weight of a pig.Customers can choose to deliver 1 catty of fresh pork slaughtered on the same day every day.

Gan Shengyuan was a little confused after hearing the plan.

This plan will give customers a sense of participation in "raising pigs", but other than that, it seems quite cumbersome.

Gou Dai pointed out the maze for him.

First, it has the same advantages as [Duck Gift Box], that is, the gift-making of agricultural products and the warm experience of continuous gift-giving.

Second, after [Send You A Little Pig] is launched, you can ask people to promote its cost-effectiveness.

Today, the price of pork continues to rise. The price of a catty of pork in Beicheng supermarket is about 25 yuan or more, and the price of ordinary farmers’ markets is 20 yuan.Most of the consumers are white-collar workers who don't know how to visit the farmer's market, so the price is calculated at 25 yuan.

[Send you a little pig] Assure the customer that each pig that has been raised for five months has a net weight of more than 230 catties of pork, and the shortage will be made up by the park.

That is to say, after paying a claim fee of 500 yuan and a management fee of 5 yuan per month for 400 months, after a total of 2500 yuan, the customer will get 5750 yuan of pork in five months, which has more than doubled. Which financial management Can the project obtain a 5% certain income within 230 months?

This profitability, coupled with the appeal of healthy meals, ensures product sales.

Hearing this, Gan Shengyuan couldn't help interrupting: "Wait a minute, Boss Gou, don't you lose a lot of money doing this project? Do you do charity?"

Gou Dai smiled and shook his head.

"The algorithm I just mentioned, regardless of the cost or the selling price, is the customer's algorithm. I have calculated that the cost of raising a pig is about 1300 yuan in our park, so after the customer pays 2500 yuan, we can make a net profit of 1200 yuan. .”

Gan Shengyuan: "But you can sell it for 5750 yuan?"

Gou Dai smiled and said: "Boss Gan, there is no money for the shelf fee in the supermarket? There is no money for the discount fee for expired products? Even if I am very lucky to get a stable channel for the shelf, the actual money I can receive is probably less than 2500 yuan. More. And when the supermarket sells goods, I get the money afterwards. But by selling piglets, I receive all the money in advance. You know, money is time-efficient.”

Gan Shengyuan has a deep understanding and understands business. Only when the money is in the pocket and it is safe, can a deal be considered completed, otherwise it is in a state of progress.Collecting money immediately, collecting money after one quarter and collecting money after half a year, the purchase price is very different.

As long as Gou Dai doesn't lose money, he can rest assured.

Gou Dai continued: "Besides, if this project is successfully launched, there will be many additional benefits."

"Oh?" Gan Shengyuan became interested.

Gou Dai: "This project needs to be delivered by Boss Gan's delivery staff, and it will actually incur delivery costs."

Gan Shengyuan waved his hand, disapproving: "It's okay, I will bear the cost, you have helped me so much."

Gou Dai is also not polite: "The most wonderful part of this project is to lock in the customer's pork purchase volume and online shopping mall activity in the next few months."

Gan Shengyuan didn't understand.

Gou Dai: "If you only buy pork on a daily basis, customers may not buy it often, and they will not fix a channel or a brand. But if a customer uses [Give you a little piggy], it means that there are more than 230 catties of pork that are guaranteed to be in the market. Platform procurement is basically equivalent to obtaining a long-term loyal customer.”

Gan Shengyuan's eyes lit up. Cultivating customers' consumption habits and locking in future users is indeed a very promising move.

"The customer only eats 1-2 catties a day, and he doesn't eat pork every day. That is to say, he will receive warm reminders from the online mall for a long time. At this time, Mr. Gan is moderately launching other Product advertisements, if customers have a good experience with [Little Piggy], they may try other products in the mall, thereby driving overall consumption.”

"Wonderful!" Gan Shengyuan couldn't help but said.

The employees of [Shengyuan Afternoon Tea] have no objection to the two new plans. After all, they are only middlemen in this project, responsible for providing platforms, packaging and delivery, and a certain fee is drawn for each piece, and the rest will be borne by [Non-Slack Farmer] .

==

The project team of [Shengyuan Afternoon Tea] was happy, but the program team of [Rich Second Generation in a Small Farmyard], tens of kilometers away, was troubled.

Director Zhang looked at the short guns erected on the wall of the small courtyard, and couldn't help cursing.

It started when the program recording was leaked.

Because the guest lineup is too special this time, the program team also spent a lot of effort on confidentiality and security, and Pingtan Village signed a confidentiality agreement.The village head also told all the villagers and signed the pledge.

As for the program group, these few guests are expensive and rich, especially Chang Ji and Jiang Yichi, who have many and fanatical fans. There is a slight difference, and their program group simply cannot afford it.

For Pingtan Village, the show is sure to be popular with the naked eye. When the show is broadcast, their village will definitely be able to take advantage of the opportunity to develop a wave of tourism economy, and many villagers will be able to make farmhouse entertainment, which is simply a shortcut to getting rich.

Both parties attach great importance to confidentiality work.

Unexpectedly, there was a young man named Xiao Zhang in the village. After graduating from technical secondary school, he stayed in the village and specialized in sending and receiving large goods from the village to the county. His income was not high, but it was more than enough to live in the village.

He was also repeatedly told by the village director to keep it secret. After all, other old people spread their rumors in the village. These young people who can surf the Internet are the trouble.

However, Xiao Zhang still couldn't bear to jump for joy. After all, seeing celebrities who can only be seen on TV, he couldn't help but laugh in the small group who usually play mobile games.

【do you know?Jiang Yichi, Chang Ji, Xue Feiran, and Liang Junche, who was super popular a while ago, and one who didn't know each other, five people came to our village to shoot a show. 】

Xiao Zhang's words were questioned by everyone in the group.

After all, even today, even the director of the program group finds it incredible to have these five people together.

[Jiang Yichi, Chang Ji, Liang Junche?I don’t think CCTV can afford it.]

[This compilation is too illogical. It would be amazing to invite Jiang Yichi, but it would be outrageous to invite Chang Ji. Plus Liang Junche, it would be too far-fetched.]

[Anyone who dares to dream is amazing!I decided to dream that Jiang Yichi and Chang Ji were both on my bed at night, and then Liang Junche proposed to me, and Xue Feiran said he would never forget me]

Xiao Zhang originally regretted leaking the truth after he had finished talking, but when he saw that no one believed him, he became eager to win and sent the photos he secretly took with the group today to the group.

The photo is blurry because of the distance, but it can indeed be seen that the show is being recorded, and the outline of the guest is obviously a handsome guy.

Soon, someone in the group posted Xiao Zhang's photos and comments on the forum.

Such outrageous information was quickly discussed by the public, and it was fermented on all platforms within half an hour. After hearing the news, various media came and drove to Pingtan Village overnight.

So at this moment, Director Zhang felt a headache when he saw the leaked filming itinerary.

It was impossible to continue filming.

First, it is related to the confidentiality of the program, and second, it is related to the safety of the guests.

He couldn't bear the slightest mistake.

However, the schedule of these guests is extremely limited, and the shooting time for the program group is very tight, and there is no possibility of changing the schedule.

The director who found that he couldn't solve it decisively asked Director An for help.

==

When Gou Dai received the call from He Mingzhan, he was making a model of "Send You A Little Pig" with Shangguan Jingxian.

They calculated various possibilities after the sale.If the number of buyers is less than expected, they will launch new plans or reduce production capacity; if the number of buyers exceeds expectations, they will directly purchase pigs from surrounding areas to supplement.

When Gou Dai saw the notification of the call, he was a little surprised. He Mingzhan's "hands-off shopkeeper" was very dedicated, and he never cared about the affairs of the park from the beginning to the end.

"Little Gou, I need your help with something." He Ming said straight to the point.

Gou Dai could hear the anxiety in the other party's tone: "Speak slowly, I will try my best."

He Mingzhan: "Sister An Ming is currently working on a program. Unfortunately, the itinerary has been leaked. The original shooting location can no longer be used. I urgently need a place with a small courtyard, countryside and natural scenery, which is safe and secret enough. I think about it. , there are only relatively closed ecological parks. There are similar parks around Beicheng, but the shooting schedule is very tight, and then it is too late to negotiate and sign the agreement. I can only think of you, after all, I know everything.”

Gou Dai didn't speak.

He Mingzhan continued: "The program team will try not to affect the operation of the park, and the venue rental fee is also very generous. In terms of security, the program team has its own security company, etc., so you don't have to worry about unexpected situations."

The reason for Gou Dai's hesitation is not because of He Mingzhan's worries.Rather, he was worried that there would be a program to film. If the program became popular and had an influence, it would surely reap the curiosity of many viewers who wanted to experience it. It would bring a lot of income to the tourism industry in the park and affect his plan to rely on the tertiary industry to go bankrupt.

But on the other end of the phone, He Mingzhan's plea was particularly sincere and urgent.

"Boss Gou, if I hadn't been desperate, I would never have disturbed you."

What He Mingzhan said was all sincerity.After all, there is Liang Junche in the program group, if he thought that there would be today, he would not have encouraged Liang Junche to participate.

If the two meet, He Mingzhan can't imagine what kind of scene it will be.

After thinking for a moment, Gou Dai agreed to He Mingzhan's request.

all will be good.

Maybe this show won't catch on?

Maybe it's popular but the audience is not interested in the park?

Or if you are interested but have a 3-minute enthusiasm, when the tourism industry officially opens, everyone has long forgotten it?

==

Director Zhang heaved a sigh of relief after receiving the new address from An Ming.

"Sorry everyone, we are now moving the shooting location."

Not long after, the local tyrant Jinzhongba started again, and dozens of escort cars blocked the following media from all walks of life.

On the minibus.

Director Zhang checked the time and found that it would take almost two hours to arrive at the new venue.

They have to cut out six episodes for this recording, and another six episodes for the next recording. There is no way, it is difficult to cooperate with the time of the guests, so they can only cut out effective content as compactly as possible.

Director Zhang: "Everyone, I'm sorry, due to the temporary transition, the shooting time may not be enough, and I need to record some more content on the bus. I will have some interaction with you in a while, please cooperate with me, is that okay?"

The guests all looked indifferent.

Director Zhang has gotten used to it, adhering to the spirit that as long as I am shameless enough, I will not be embarrassed, and started the interview.

Director Zhang asked questions, and the guests answered, and finally, the talented editor edited it into a version without the director, and the guests were interacting.

However, after a while, Director Zhang was defeated.

Like just now.

As a middle-aged bald man with premature aging, Director Zhang has always been particularly depressed about the distribution of his hair.Coupled with the fact that baldness is a topic that young people like to talk about nowadays, Zhang Qingshu asked Yun Zui, who "abandoned medicine to follow a dog", "Why is your hair so thick, but mine is so thin."

Yun Zui glanced at the vigorous hairs of the other four guests, and then at the director's Mediterranean; "Age and inheritance."

Zhang Qingshu didn't give up, and asked himself to humiliate, "Then, does the Yunda reporter have any tricks to deal with hair loss?"

Yun Zui yawned, and said lazily, "Hair loss is a trivial matter. As long as you insist on drinking eight glasses of water every day, go to bed early and don't stay up late, get up early and exercise more, don't work too hard, and pay more attention to rest."

Zhang Qingshu: "This can prevent hair loss?"

Yun Zui: "Maybe not, but it can make you open-minded, and you will 'say goodbye to all troubles and say hello to all happiness'."

Zhang Qingshu:? ? ?

Yun Zui: "To put it simply, you should be calm about hair loss, and you won't worry about it anymore."

Zhang Qingshu: ...

The battered Director Zhang finally realized that he could not communicate more with these guests, otherwise his life would be short.

However, if he is not on the sidelines "talking", these people will be able to carry out "silence is golden" to the end.

Assistant director Xiao Jiang leaned over to Zhang Qingshu's side: "Director Zhang, there are karaoke equipment in the car."

"Ok?"

"You can let the guests sing!"

Zhang Qingshu suddenly realized.Among this group of people, except for Jiang Yichi who is a singer, none of them has ever sung in front of the camera.

Whether it is Chang Ji as a football star, Xue Feiran as an actor, Yun Zui, the paparazzi who everyone in the entertainment circle wants to kill, and the mysterious and unpredictable Liang Junche, the son of the richest man.

Regardless of whether the singing is good or bad, stunning or out of tune, there will always be topicality.

Zhang Qingshu quickly adjusted his state.

"Dear guests, due to some well-known accidents, we have temporarily changed the recording venue to a more closed and safer park. There is a distance in between. In order to relieve the fatigue of the boat and the car, we have a KTV with super sound in the minibus. Everyone You can sing as much as you want."

The guests were all indifferent and no one responded.

Director Zhang had no choice but to make it clear that this was a program recording process, not an optional entertainment item.

Everyone had no choice but to take turns to sing.

Zhang Qingshu was worried that the material was too dull, and reminded each guest: "Before singing, everyone can talk about why you chose this song."

As the only singer, Jiang Yichi had no choice but to be the first to step forward as an example.

"I'll just sing a non-title song from this month's new album, and consider it a promotional task."

Jiang Yichi is worthy of being someone who can revive the tired situation in the current Chinese music scene. After singing a song, the atmosphere in the car is much warmer.

It's Chang Ji's turn.

Chang Ji is obviously not keen on singing, and he doesn't even listen to many songs. He looked at the director: "Is it okay to sing the national anthem?"

Director Zhang's mouth twitched, of course not!As soon as the words came to his lips, the assistant director pulled his sleeve and nodded.

Director Zhang:?

The assistant director whispered: "The national anthem is good, there are promotional clips, Chang Ji sings the national anthem to express his patriotism, and breaks the rumors of joining foreigners!"

Director Zhang suddenly realized that it was too strange for others to sing the national anthem, but Chang Ji's identity was very suitable and very topical.

After Chang Ji sang the national anthem, the other guests had no intention of taking over. In the end, the director called for Xue Feiran to sing, and Xue Feiran reluctantly sang a popular fast song.

Xue Feiran's singing voice is relatively flat, which is obviously inferior to his highly praised line skills in the industry and his speaking timbre, which is praised even by black fans.

The level is not about skill, but it is not thunderous. It is just enough for actors to make money on the stage of the party.

However, the fast songs are more exciting. After the song, Yun Zui stopped being limp and sloppy. He stepped forward and asked the director to find a piece of pure music. He planned to do an impromptu rap on the spot.

Assistant director Xiao Jiang's eyes lit up, he didn't expect such unexpected joy.

Zhang Qingshu's right eye twitched suddenly, and a bad premonition filled his heart.

really.

Yun Zui's impromptu rap is of a very high level, the level that won't be dissed even if thrown in a hip-hop competition.

It's just that the content in the middle basically ridiculed the entertainment circle from top to bottom, and even talked about a lot of breaking news that the public didn't know, and the circle vaguely knew without naming names.

If this episode is broadcast, the ratings will explode, and their program group may also explode.

Director Zhang was very helpless, and looked at Liang Junche who was still looking out the window.

Liang Junche seemed to sense Zhang Qingshu's gaze, and he didn't make things difficult for him. He walked to the car and picked out from the music library.

Soon, he saw a song that often appeared in midnight dreams, "Iloveyou"

"I love you, the Way that you turn me round, Andchase away my blues..."

Thinking of Gou Dai's various styles when he sang this song, Liang Junche couldn't help feeling sore in his heart.

"Little Liang?" Seeing that Liang Junche was motionless as if in a daze, the assistant director couldn't help whispering.

Liang Junche shook his head: "It's okay, I'll sing this one."

He held the microphone and looked at the camera: "I want to sing this song because my favorite person has sung it."

"Wow~" There was a small commotion in the car.

Liang Junche: "If he could watch this program, I would like to say that I am the one who really changed. If I hadn't met you that summer, my life trajectory might have changed completely. You let me see a bunch of Light, drive away my sadness, make me no longer alone. But I only want to absorb the light, I want to keep you by my side, but I don’t know that your light and heat come from burning myself.”

So, can you also give me a chance to be the real light in your life.

Maybe it was Liang Junche's words, or maybe it was Liang Junche's expression. After a few seconds of silence, everyone in the car gave the most enthusiastic feedback.

For example, when Liang Junche started to sing, they all sang loudly.

"I love you

the Way that you turn me round

And chase away my blues..."

Liang Junche heard his confession song turned into a chorus, and finally couldn't help it, and said indifferently: "Friends who can sing, can you be quiet?"

Crowd: ...

The corner of Zhang Qingshu's mouth held back a smile, wishing he could get under his seat and laugh wildly.It's so pleasant to make the guests feel embarrassed.

After two hours, the CMB slowly arrived at the [Non-Slack Farmer] Park.From afar, you can see the greenery of the park.

Zhang Qingshu originally wanted to give an introduction to the park, as a thank you for lending a helping hand during the crisis, but unexpectedly, he learned that the person in charge of the park said: There is no need to advertise the park, or even mention the name of the park.

'Maybe it's a rich man's private estate?Industry is fiction, but vacation is real. ' Zhang Dao thought.

A group of people walked into the park slowly, and then took a tour bus.

It has to be said that there are still significant differences between planned parks and ordinary villages.The crops, fruit trees, and flowers on both sides of the road have obviously been carefully arranged, and the vision is not only idyllic, but also artistic.

"Beauty is beauty, but it lacks the original taste." Jiang Yichi commented.

However, his aesthetics has always been far away from normal people, and no one agrees.

The tour bus slowly arrived in front of a rustic antique villa, which is the accommodation and shooting place provided by the park for the program group.

Everyone moved the equipment out of the car together.

"Hey, there are cats too!" Assistant Director Jiang exclaimed, the girl's heart still lingering.

Everyone followed their line of sight and saw two colorful dots running towards them at a very fast speed in the distance, but braked rapidly at a distance of about ten meters.

"It's so cute!" The assistant director couldn't help squatting down, coaxing the cat to approach with a soft voice.

The two three-colored cats hesitated.

Jiang Yichi's eyes lit up with his earphones plugged in: "Huh, big flowers and small flowers?"

"Know?" The accompanying staff couldn't help asking.

Jiang Yichi took a closer look, was very sure, bent down, and said excitedly: "Little baby, be good, come to Dad's arms."

The two three-colored cats stood on the spot for a long time, and then galloped towards Jiang Yichi.

Just when Jiang Yichi was extremely happy, he opened his arms and waited for the "cat flutter", two three-colored cats rushed to him, then passed him, and hugged the left and right legs of the person behind him.

Jiang Yichi: Huh?

Turning around, I saw two fat cats licking and scratching Liang Junche's shoes, and making coquettish whimpers from time to time.

Jiang Yichi:? ? ?

Do my sons recognize a thief as their father?

Liang Junche froze in place.

After seeing the fur color of the three-colored cat clearly from a distance just now, Liang Junche's mind buzzed after he was quite sure that it was Xiaodai Xiaoche's body.

This mixed emotion of trance, confusion, surprise, anxiety, etc. lasted until the two cats saw that Liang Junche didn't respond, and tried to jump up by climbing their thighs.

Liang Junche held the two cats in his arms under the different eyes of everyone.

Seeing the fat cat acting like a baby, the sweetness and panic in my heart became even worse.

The sweet thing is that both Xiao Dai and Xiao Che still remember themselves, they didn't waste their careers as poop shovelers and bought piles of cat food and toys.

Surprisingly, with Gou Dai's temperament, he would never throw away cats at will, so there is only one possibility——

Gou Dai is here.