blenderwars Chapter 154 The Main Waterproof Gimmick, South China Sea Scientific Research Marketing Plan, Omega
Chapter 154 The Main Waterproof Gimmick, South China Sea Scientific Research Marketing Plan, Omega
"Mr. Gu."
"What is the marketing focus of this Jianjia watch?"
Aunt Liu asked sharply.
Any product marketing has a focus, or theme, to highlight a certain feature of the product.
Diamond marketing focuses on love.
The style of small fragrance, the style of beating a rich and famous lady.
Four-leaf clover, featuring red diamonds.
Nail bracelets, featuring individuality and rebellion.
Green water ghost.
Naturally, there must be a distinctive label and a distinctive marketing theme.
"How about a big-female style?"
"Yes, yes, domineering female president style, this is definitely possible!"
"I think it's better to focus on green!"
"yes..."
"The green color of our watch, with gold in the green, is unique in the world. We should publicize it well."
"Green marketing, I think it works!"
"The feminine style is also good. This watch has received a strong response from the female consumer group.
"Is it a tough guy style?"
Everyone was discussing in a hurry.
In fact.
Ever since the last "press conference" was exposed, there has been a lot of discussion on the Internet about Green Water Ghost.
Netizens like nothing more than three points: big woman style, tough guy style, and green gold.
Marketing according to these three elements will definitely be a great success.
shook his head.
Gu Bai is not very satisfied with these three elements. Although they are all good, they are not strong enough and not bright enough.
After thinking for a while, he said: "Green Water Ghost, the main focus is performance!"
"diving?"
Aunt Liu and the others were surprised.
They don't understand, diving performance 01 performance, what's the main thing?
"Diving is an expensive sport."
"Diving is very popular among the rich. They take first-class flights to tropical islands, stay in five-star hotels, and dive under the training of professionals.
"It will take time, effort, and money to get this set up!"
"So this sport has also become a label to distinguish the rich from the poor."
"We focus on diving, which means that this watch is made for the rich... Wearing this watch will give people the image of a rich man who often dives and has money and leisure.
"The diving depth of 1500 meters will also tell consumers that our watches are still running well under the water pressure of 1500 meters, and the quality is very good.
Gu Bai made some analysis.
Main diving.
Style, practicality, it's all there!
The famous Fifty Fathoms, relying on the diving depth of 1000 meters, became popular all over the world and became the watch at the top of the chain of contempt.
A watch under 100,000 is not as refined as fifty fathoms.
A watch with more than 100,000 yuan does not have a deep palace with 50 beers.
fifty fathoms.
Just won!
The direction is determined.
We started to discuss specific plans, which generally include inviting diving stars to endorse, taking pictures of diving advertisements, donating to the Ocean Foundation to shoot a MV, etc.
It is nothing more than star marketing, hard broadcast marketing, MV marketing, etc.
frowned.
Gu Bai casually flipped through his phone, noticing an explosive news on his scarf.
"News: The salvage of sunken ships in the South China Sea is about to begin!"
Click to open it.
It turns out that a marine research ship of the Academy of Sciences recently discovered a large wooden shipwreck near Twin Reefs in the South China Sea.
Experts speculate that it was a ship transporting porcelain in the Song Dynasty.
Attached are a few photos.
Especially in the underwater shots, in the cabin of the wooden shipwreck, pieces of well-preserved blue and white porcelain from the Song Dynasty are dazzling and radiant.
Thousands of years have passed without concealing the astonishment of blue and white porcelain.
This scarf is a blast!
Countless netizens praised it frantically, and it directly came to the top of the hot search list!
"perhaps."
"We can use this salvage incident to do a green water ghost promotion and marketing.
Gu Bai's eyes light up slightly.
The screen is already there.
Under the attention of the global media, a diver surfaced holding a piece of exquisite blue and white porcelain, raised his arms, and made a victorious "V" gesture.
Then the global media captured the diver with a beautiful green water ghost on his wrist.
Against the background of the sea, the green water ghost and the blue and white porcelain complement each other and will be remembered forever!
The whole process doesn't need to be too long, just seconds is enough.
With the attention paid to the South China Sea salvage this time.
Green Water Ghost....
It’s hard not to think about it! Wow!
This proposal was amazing, and naturally it was unanimously approved!
"Academician Zhong."
"This time the salvage matter is in charge of the marine scientific research department of the Academy of Sciences, I think I will leave it to you to communicate.
"Marketing budget, 5 million yuan. 27
Gu Bai waved his hand.
Signed a check for 5 million.
"50075..."
"A 5-second ad fee..."
Academician Zhong Shiping was stunned. Is it serious that the advertising fee is 1 million per second?
But think about it...
Jian Jia can earn 15 million yuan by selling a set of high-end four-leaf clover casually. What is this 5 million yuan?
The highest person in charge of the Marine Science Research Department of the Academy of Sciences is Hu Xuehai.
Zhong Shiping, naturally knew him, and had a good relationship with him.
the next day.
Zhong Shiping returned to Beijing, took his granddaughter Xiaoya and some small gifts, and visited the home of his old friend Hu Xuehai.
"Old Zhong, long time no see. 11
"Now you are so happy, it's hard to see you once!"
A middle-aged man in his fifties, tall, with an eight-point hairstyle and an intellectual air, warmly received the grandpa and grandson.
Hu Xuehai, a master of marine scientific research, has traveled to Antarctica several times and helped the country discover several oil fields in the South China Sea.
Light medals are hung all over one side of the wall, which is really admirable.
"Old Clock"
"I heard that you are doing well now, the necklace on Xiaoya's body looks quite expensive.
Mr. Hu handed over two cups of tea.
He has never paid much attention to clothes, but at a glance, Zhong Lao and Xiao Ya are very gorgeously dressed.
Especially Xiaoya, with a red four-leaf clover necklace on her neck and a red four-leaf clover bracelet on her wrist, which look shiny and glowing.
"This set of bracelets... 15 million."
Zhong said truthfully.
"Pfft...how much?!!"
Mr. Hu almost sprayed out the samovar. He has been working for a lifetime, not counting the welfare housing of the unit, and he has not earned 15 million.
Lao Zhong's granddaughter, how expensive is a random necklace?
"Ha ha..."
"Old Hu, to be honest, this is what the company rewarded me, and the normal selling price is 15 million, and I can't buy it.
Elder Zhong said frankly.
He was also very emotional, Mr. Gu awarded himself the 15 million necklace without blinking his eyes, which is really touching.
He doesn't like necklaces himself, but he can't stand them, and his granddaughter likes them.
Since you get the necklace, the relationship is not too good!
"Jian Jia...is really rich!"
Mr. Hu held back for a long time, and spit out such a sentence.
Engaged in scientific research all his life.
Can't compare to a jewelry seller, in his heart, he is overwhelmed and has mixed feelings.
"By the way, old Hu, I have something to do with you this time...
Mr. Zhong got to the point.
"Borrowing salvage from the South China Sea to advertise your company, I'm afraid it's not good."
"This kind of thing is serious."
Hu Xuehai hesitated.
The salvage in the South China Sea has great historical significance. The blue and white porcelain salvaged represents the wisdom of the ancestors and is the pride of all the people of the Dragon Kingdom.
At this time, you insert an advertisement, is it suitable?
"Ads don't have to be too long."
"50075!"
"5 seconds!"
Zhong Shiping stretched out 5 fingers.
As long as the diver who returns first wears a Jianjia watch and makes a V sign to the camera, the contract will be completed.
Back and forth for a total of 5 seconds.
You can get 5 million.
"This advertisement is not too blunt."
"It's normal for a diver to wear a mechanical diving watch.
"It's not a good time right now."
"5 million... can also be given to the colleagues in the institute to reduce the burden of life.
Hu Xuehai nodded.
He agreed to the request.
time flies.
this day.
Omega's Asian headquarters, on the desk of the president's office, is an exquisite Omega "Ladies Constellation Watch".
29mm small diameter, 18K gold logo, diamond-studded scale, looks shining and beautiful
Blue aventurine dial.
Has a dark "Snoopy" silhouette. On the back cover and the belt, there are "Snoopy" prints.
"This double 11 limited edition is really beautiful!"
"It represents 130, the space element of Omega!"
Jean Gero praised.
snoopy.
It is the mascot of NASA, the North American Space Agency, with the Snoopy icon printed on it, representing this double 11 constellation watch, which is a watch that cooperates with NASA.
In fact, Omega and aerospace have always had a deep relationship.
1962.
In NASA's single manned spaceflight program, on the "Mercury" mission, astronaut Walter Slage wore an Omega Speedmaster watch, making Omega acquainted with space for the first time.
1969.
NASA launched the moon landing plan, astronaut Armstrong, wearing an Omega Speedmaster watch to land on the moon, making the Speedmaster watch the only watch that landed on the moon.
Affectionately known as, "Moonwatch."
In one fell swoop, Omega became a global fire.
Since then.
Omega has tasted the sweetness of space, and Ten has been interacting frequently with NASA.
Various products under the banner often come out with "Snoopy" printed on the moon, as well as various moon landing gift boxes, harvesting waves of consumers.
In order to prepare for Double Eleven this year, Constellation series joined hands with NASA to launch a "Snoopy Gift Box"!
Tentative price, 128,800!
"Mr. President."
"With this Snoopy gift box, I think the Double Eleven years, the watch champion, must belong to our Omega.
The secretary said confidently.
Snoopy represents a human spirit of exploring space, and with its cute cartoon image, it is very popular among young people.
"I heard."
"Jianjia Company is also recruiting people recently, assembling mechanical watches, and secretly preparing for Double Eleven.
"But it's a pity, he met Snoopy, and he will definitely lose his head and blood!"
Jean Gero smiled easily.
Jianjia Watchmaking,
This is no longer news in the industry, it's just an official announcement.
And sitting on a Snoopy gift box.
Jie Luo felt that he had two kings, four 2s, and the one who closed his eyes won.
"All right."
Immediately promote the Snoopy gift box on the Internet, focusing on space spirit marketing, and create momentum for Double Eleven!"
Jean Gero commanded with a look of expectation. .