Luxury Goods: From Handicraft Workshops To Domination Of The World

Chapter 209 Adi's Strong Marketing, Harden 5 Landed In Cba, Released Aj4 Theme Promotion Song,



Chapter 209 Adi's Strong Marketing, Harden 5 Landed In Cba, Released Aj4 Theme Promotion Song,

Xihang City.

In the living room, two girls were lying on the sofa, with strapless suspenders, tight yoga pants, and a pair of Adidas boost sneakers.

on the TV screen.

The CBA focus game is being played, Beining team vs Haidu team.

"Jia Jia"

"I like wearing sports shoes more and more now, especially Adidas, whose boost sole is as light as foam and has good elasticity.

Before the game started.

The female best friend raised her little feet, and put a pair of Adidas running shoes on it. The soles of the shoes are like a layer of foam. This is Adidas' signature technology——boost soles.

This kind of sneakers full of "feeling like stepping on shit" is very popular among young people.

"Now..."

"Only those who sell insurance and real estate agents like to wear leather shoes... In contrast, most people prefer to wear comfortable sneakers."

"Adi's sneakers have been selling really well in the past two years.

Chen Jia nodded approvingly.

She and her girlfriend usually wear Adidas sports shoes more, and they often look at the CBA to see if there are any beautiful sneakers.

toot~

While chatting, a whistle sounded, and the CBA officially started.

The Beining team is wearing a signature dark green jersey today, with a pair of hook sneakers under their feet.

The Haidu team has a white jersey and a pair of brand new sneakers under their feet.

"Haidu team, did you change your shoes today?"

The girlfriend was taken aback.

That pair of milky white sneakers, in the shape of running shoes, looks very dynamic.

Milky white braid, semi-permeable rubber, "Qi Ba San" is very textured.

Matched with blue, yellow, cyan, and dividend candy color blocks, this pair of shoes looks very playful, very eye-catching, and very youthful!

"This... looks like a candy-colored Harden 5!"

"My God... Adidas put the latest Harden 5 on the CBA field, it's so beautiful!"

Chen Jia also said excitedly.

Candy color, milky white background, this pair of Harden 5, it is really grown in the aesthetics of girls, it is not too good-looking.

Paired with Haidu team players, with a tall and straight figure, this pair of Harden 5 is even more handsome!

Game start!

The Beining team and the Haidu team are both old strong teams in the CBA, but this season, the center of the Haidu team, Wang Zhezhe, performed very well.

The entire Haidu team is obviously stronger than other CBA teams and is the number one contender for the championship.

but....

Chen Jia and her best friend, apart from admiring basketball, are more interested in watching this pair of dazzling "Harden 5" sneakers.

So handsome, so beautiful!

perhaps.

It was the help of the new sneakers, or perhaps, the Haidu team was in a brave state, with a score of 91:78 [Take these ten rounds easily.

Harden 5 sneakers, hit the ground running.

When the game is over.

Longyang 5 sets immediately played an advertisement, the advertisement name: "Creators-Never-Follow".

Chinese meaning, do not follow".

advertise.

The popular and popular "James Harden" of the NBA Philadelphia 76ers personally starred.

Harden in the advertisement, a lonely figure, has been working hard to live, has been training silently, and finally conquered the court and the audience on the court.

There is one thing to say, the whole advertisement is shot very well.

It perfectly combines the inspiration of sports, Harden's efforts, and the image of Adidas, and it is considered a superior sports advertisement.

The last frame of the ad.

The official announcement of Harden 5 sneakers will be officially released on the entire network after the CBA Finals!

As the ad was released, the bib instantly exploded.

"It's so handsome!"

"Harden 5 sneakers, brothers, run with me!!"

"Half a month, I can wear Harden 5, look forward to it, look forward to it!"

"Super porridge these shoes!"

"As expected of Adidas, this pair of basketball shoes uses a boost sole, which is not only strong in actual combat, but also very comfortable for daily use on the road."

"I'm going to buy a pair with my boyfriend, I love these shoes!"

"Buy buy buy!"

"Go, go, go!"

Netizens are all boiling.

This time, not only fans, but also many non-fans were attracted by the appearance of "Harden 5", and expressed their desire to buy it.

"Wow, so handsome!"

"Jiajia, I want to buy this pair of shoes!"

The girlfriend also said with a look of surprise.

Compared with "Harden 5", the pair of boosts on her feet are really ugly.

"The shoes look good, and so do the advertisements..."

"It's rare for Adidas to make such a big move in China...I just feel that this wave of marketing by Adidas is aimed at Jianjia sneakers."

Chen Jia said thoughtfully.

***

The second floor of Jianjia Workshop.

Lazy sunlight shone through the window into this old-fashioned dormitory, and Gu Bai was taking a nap happily.

In her arms was the figure of a little girl, it was He Wen.

He is 1.8 meters tall and has long, slender legs.

Wearing a small white suspenders, revealing delicate shoulders and a charming waist. On the crotch is a short A-line skirt, and on the legs are a pair of pantyhose.

Thumbs in mouth, legs curled up, sleeping like a baby.

This girl...

If I have nothing to do, I come to rub Gu Bai's bed, I can't drive him away, and there is no one else.

Da da da...

At this time, there was a sound of stiletto heels, and after a while, a figure with coiled hair, suet neck, knee-length skirt, and a section of calf appeared.

The figure was holding a report, with a hurried face, and the white skin around the collar was wet with drops of sweat.

"Gu...Gu Boss..."

"You...you in broad daylight..."

The woman pushed open the door and looked at the two of them huddled together for a lunch break, her cheeks blushed and she was a little shy.

Today's young people, most of the time, just...

"Aunt Liu"

"Ahem... Xiaowen, she is just taking a rest here."

Gu Bai gently pushed away the girl beside him, sat up quickly, and smiled awkwardly.

"Boss Gu...you're too used to these little girls."

Aunt Liu glanced angrily, her voice was slightly sour.

In the past hours, she was the one who fell asleep with Gu Bai in her arms.

It's good now, Gu Bai has grown up, and now he is resting with another girl... Thinking about it, I feel a little empty in my heart, and there is a little bit of grievance.

"By the way, Mr. Gu..."

"Sudden news. Today, Adidas unveiled its global sneakers in the CBA—Harden 5!"

"And shot a commercial - "Creators-Never-Follow"!"

"Now this sneaker is very explosive and has already taken away a lot of the heat of aj4."

Aunt Liu sat down on the chair by the door, straightened her body, and began to report on her work with a firm eye.

"Harden 5?"

Gu Bai pondered for a moment.

Turned on the phone and checked Harden 5's information.

have to say.

In the domestic basketball circle, the influence of NBA stars is still far greater than that of CBA. Adi moved out of Harden, and this influence overwhelmed the United Arab Emirates.

Furthermore, this Harden 5 is really pretty, and with the CBA Haidu team winning, the popularity of this pair of shoes is full!

aj4, got a serious shock!

"President Gu..."

"What should I do? If this continues, more and more consumers will choose to buy Harden 5."

"This is a major blow to our aj4's market prospects!"

Aunt Liu said with a worried face.

"It seems."

"Our aj4 also needs to do targeted marketing."

Gu Bai thought for a while and said.

Just relying on Ah Lian alone is not enough to bring aj4 to the altar. He also needs to use marketing to add fire to aj4.

Speaking of marketing.

Naigou in the previous life is definitely a first-class master, and the most classic slogan is naturally that one—just-do-it!"

Naigou's marketing strategy has always been very clear, that is, it is bound with sports elements such as inspiration, counterattack, and struggle.

These elements are not only positive, but also direct to the heart, which can easily impress ordinary consumers.

"Marketing of aj4."

"Naturally, it should also be bundled with the elements of inspiration, counterattack, and struggle in sports."

Gu Bai set the tone.

One time 0.

The brain is running fast, recalling the past life, countless classic sports advertisements, sports songs, and sports movies.

"Yes!"

Suddenly.

Gu Bai's eyes lit up slightly, he thought of it, the previous life was very suitable for the songs promoted by aj4.

He took a slight breath.

Gu Bai came to the wall a few steps, and slowly took down an acoustic guitar hanging above.

Then sit in the aisle on the second floor.

look up.

In the yard and in the factory, there are busy workers, ordinary laborers, working hard and working hard for their lives.

I lightly tuned the guitar, and then suddenly accelerated, violent and fast notes poured out...

dengdengdengdeng~

dengdengdeng~

Like a gust of wind and rain, or like an angry roar, the violent notes immediately spread across the yard and the factory area, attracting pairs of ordinary eyes.

Aunt Liu and He Wen also felt like being electrocuted, their eyes widened and they stared blankly at Gu Bai...

Gu Bai opened his mouth, and his passionate and magnetic voice sounded!

"How many times have I sweated like rain!"

"Pain used to fill memory!"

"Just because I always believe!"

"Go hard to win!"

"Always inspire yourself!"

"Success requires hard work!"

"The blood is boiling in the arena!"

"Titan rises in the east!"

Simple lyrics!

Simple melody!

But it has an unparalleled sense of substitution!

The singing seems to have a picture, in the lonely cold night, a lonely figure, silently working hard, silently fighting, silently sweating...

Sweat dripped down, the body was drained of the last bit of strength, the world in front of me was dim and dark

But I gritted my teeth, still encouraging myself, and continued to work hard...

Hard work! Hard work! Struggle!

All the hard work is for life, for success, for family, and to prove myself on the field!!

With the voice of Gu Bai.

Do not know why.

He Wen felt that from her left hand to her right hand, from her toe to her Tianlinggai, every piece of skin on her body was covered with goosebumps.

Every line of lyrics, every word, is like a giant hammer, hammering hard in the heart.

Covering his face with his hands, tears fell uncontrollably.

she recalled.

The picture of being placed with high hopes by parents since childhood, studying hard at school, reading at night with lights on, trying to make the last bit of strength, but also to be admitted to university, don't let your parents down...

Thinking of the days of work, I went to bed every morning, got up at five or six in the morning, dragged my tired body, and went to work hard at 2.8..

The blood all over his body was ignited by the singing, as if it was boiling!

Life is a mess.

But she also has to work hard, fight hard, and prove herself.

"This song..."

Aunt Liu was sitting next to Gu Bai, and every line of the lyrics seemed to knock on the window of her heart, and the past flowed into her heart like a flowing river, soaking her eyes.

She came out at a young age and worked in the Gu family's workshop, learning tailoring skills.

struggle, work hard, don't give up

She quickly became the best tailor and was admired by the Gu family. She managed the workshop and was also responsible for taking care of Gu Bai, hugging this naughty boy to sleep every day.

Later... Gu Bai went to Beijing to study. She supported the factory alone, day and night, and never had a good rest.

Life was very difficult at one time, but just like in the lyrics, you can win if you fight hard!

This song...

In her mind, it is simply a portrayal of life.

"trust yourself!"

"Oh"

"You will go beyond your limits, beyond yourself!"

"trust yourself!"

"Oh"

"When this is over, you are number one!"

Come to a climax with the song.

Passionate notes echoed back and forth in the yard. Workers one by one put down their work and came to the second-floor dormitory building as if they had made an agreement.

They just stood there quietly, raised their heads and listened to Gu Zhong's singing.

His eyes trembled, recalling the past. .


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